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Our Logos Are Very Similar. Can I Sue, or be Sued?

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Imagine the situation. You spend tons of money to have a logo developed, color adapted, stationery sets created, and put these things all over your assets. Then one day, it comes to your attention that someone copied your logo! You want to sue, but what a minute…did they come up with the idea first? Are they the same, or just similar? Was it designed using something open to the public as generally editable? Did they put their trademark first, or did I? Is theirs copyrighted?

The situation of having logos stolen, copied, or duplicated while remaining eerily similar, can be an overly complex issue legally. Let us discuss how, and when to know if you’re able to put up a legal fight for your branded logo.

In spite of the fact that enlisting your logo with the U.S. Patent and Trademark Office or your state's secretary of state office credits your case that it is in your brand name, registration isn't always necessary to set up brand name rights. Any time your organization utilizes a logo to recognize its items or administrations, you set up common-law based brand name rights. Common-law brand name rights may permit you to sue a contender to keep them from utilizing your logo, especially in the event that it is such that endeavors to depict itself as your organization to clients and customers.

Regardless of whether your logo was reserved before the claim occurs, in certain cases, it is passable for your rival to utilize your logo without abusing your brand name. The Federal Trade Commission encourages similar publicizing, in which an organization utilizes other organizations' brand names in a strategy that contrasts items or administrations between the organizations. In these cases, your logo is not being utilized to trick buyers into accepting they are working with your organization yet to illuminate them about item contrasts.

Regarding copyright law, while it does not apply to organization names or promoting trademarks, it applies to artistic expression. Any picture, for example, a logo, naturally gets copyright security when it is made. Copyrights, which vary from brand name rights, give the copyright proprietor selective rights to duplicate and convey a picture. Along these lines, utilizing your logo without your consent might be an infringement of copyright, as well as trademark law.

So, what about Infringement?

While you may sue any individual or organization that violates your brand name and copyright rights, numerous intellectual property owners stop infringement activities by giving a cease-and-desist letter. These letters educate the encroaching party about your cases on the licensed innovation rights and give a nonbinding request to end the infringement inside a sensible timespan. In the event that your purpose is simply to stop the encroachment, this might be the most immediate and reasonable course. Notwithstanding, if you seek damages for infringement of your licensed innovation rights, request letters are only an initial step before prosecution, regardless of whether you have not reserved your logo yet.

Have any more questions about copyright or trademark laws? Give us a call or visit our website today!

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