Earlier this July, Google announced an update about their new data privacy law called The Brazillian LGPD (Lei Geral de Proteção de Dados).
What is it exactly?
The Brazillian LGPD (Lei Geral de Proteção de Dados) is a new data privacy law that will apply to businesses (both inside and outside Brazil) that process the personal data of users located in Brazil. The new law is expected to go into effect on August 16th, 2020, but ongoing discussions in the Brazilian government may result in a change to the effective date.
Why is this important?
Google already offers data protection terms under the European General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). The company will be updating those existing data protection terms to add LGPD-specific terms.
Google’s status under the LGPD as either a controller or processor for each product will be the same as under the GDPR. The LGPD terms will be incorporated into our existing data protection terms, so no action is required to accept the LGPD terms where the existing data protection terms already form part of your contract. If you’re looking for more information about Google’s data protection terms, and products where action is required to accept them, click here.
For more information about how to protect, or manage, your data privacy, visit our website!