Always Do Your Trademark Due Diligence
A few years back I had a client that had a great idea for a product and reached out to me to try and help her as she received a “cease...
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Dec 24, 20221 min
Happy Holidays
As we get closer to the end of the year, and the days are short, we take time to reflect on what we have done in 2022 and what we would...
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Aug 5, 20222 min
A Deep Dive Into the Blue Economy
It’s happening, it’s all around us and everybody talks about it: the Blue Economy. But it seems like a lot of people are not 100% sure of...
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Aug 2, 20222 min
Building owners and Limited Liability Companies
From our last article you might remember the mighty LLC. The LLC is a legal business entity whose members cannot be held personally...
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Jun 13, 20222 min
WHAT IS A NFT?
This is a good question. By definition it is a ‘Non Fungible Token’. So basically, a digitized piece of art. This form of artistic...
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May 17, 20221 min
What is an End User License Agreement?
An end-user license agreement (EULA) is a legitimate agreement gone into between a product engineer or merchant and the client of the...
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May 17, 20222 min
What Is Brand Equity?
Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather...
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May 17, 20222 min
SEO vs. SEM: What's the Difference?
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in...
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May 17, 20223 min
“Release of Liability” Agreement in the COVID-19 Era
What is a “Release of Liability” Agreement? A Release of Liability Agreement is essentially a legal document that allows a releasor (a...
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May 17, 20222 min
What is the Electronic Communications Privacy Act of 1986 (ECPA)?
Businesses, even us as individuals, have a strong reliance on telecommunication in order to navigate our everyday lives. Even so, there...
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May 17, 20222 min
Copyright a Website? Yes, You Should.
Pretty much any website you see will have a copyright symbol down at the very bottom of the page. We all know what a copyright is right?...
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May 17, 20222 min
Substantiation in Advertising
What does it mean to substantiate? In legal terms, to substantiate means to establish the existence or truth of a particular fact through...
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May 17, 20222 min
WHAT IS THE TELEPHONE CONSUMER PROTECTION ACT (TCPA)?
Mobile advertising is a cost proficient way to market your products or services. In contrast to other advertising stages, for example, TV...
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May 17, 20222 min
The Do's and Dont's of Email Marketing
Sending out email newsletters, ads, announcements, and broadcasts is a great way to maintain an active online audience. When it comes to...
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May 17, 20222 min
The Right of Publicity: Can You Post That Picture?
It happens all the time. You, or your business, take pictures of the glamorous moments featuring your interactions with customers,...
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May 17, 20222 min
Racial Bias In Technology
If you're on your phone frequently, you might have noticed your biometric settings include the option to utilize the Facial Recognition...
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May 17, 20223 min
Cybersquatting - What Is It And Why Does It Matter?
What is "Cybersquatting"? Cybersquatting (also known as domain squatting), according to the United States federal law known as the...
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May 17, 20222 min
Legal and Ethical Concerns Regarding AI Learning
Let's talk about Artificial Intelligence (AI). Can intelligence and learning skills be artificial, as the name inherently suggests? If...
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May 17, 20222 min
What Is a Consulting Services Agreement?
If you are in the service industry of business, part of your work model may consist of offering a “consultation” of sorts. A specialist,...
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May 17, 20222 min
How to Patent an Idea - The Beginning
The process of patenting a new idea is an important one to learn so that you can protect it from being copied and profited from by...
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